Online Video Advertising
Back in 2000, an ad format was introduced that revolutionized online advertising – the Instant Play Video Ad. Today, the world's top agencies and Fortune 1000 advertisers trust use both Instant Play and affordable Self-Select (user-initiated versions) featuring state-of-the-art Flash video. Video ads let you deliver unrestricted streaming of long form video and audio for deeper, more engaging online advertising experiences, and richer results on every campaign. When a page loads, only a static image will be visible; the video will not start playing until the user initiates it. He or she will be able to advance the video, pause it, adjust the volume or click through to the advertiser's site. Today, it's truly a video ad world. Video ads have been proven to deliver results like no other rich media. The Internet now delivers the mass audiences needed by national consumer brands. Broadband opens up the potential for even flashier video ads, and puts the web on the verge of becoming a very powerful ad medium.
All this makes the Internet much more compelling to consumers and advertisers alike. Online video ads have tripled the increase for all these key brand metrics: brand awareness, ad awareness, message association, brand favorability, and purchase intent] compared to GIF/JPG display ads. Online video ads achieve greater branding impact with fewer impressions and have a greater impact on Brand Awareness at a lower frequency exposure than other standard online ads. Video is more effective at conveying the same level of emotion as TV — something lesser rich media formats can't do. Video makes it easier for agencies to integrate their campaigns; they can easily bring existing TV spots online for more powerful and consistent messaging across all media.
